show bio Chris Yura
A former Notre Dame football player, Chris Yura spent five years as a successful fashion model in New York City, where he learned about the international clothing market and the sustainable fashion movement. Frustrated with what he saw as misleading marketing for "green" clothing, Yura founded SustainU in 2009 to promote social, environmental and economic sustainability in fashion.
Sustainable Fashion
Date: 9/2/2010
Chris Yura, founder of the clothing company Sustain U, discusses his company which creates apparel for colleges and universities using 100-percent recycled materials and local labor. A former Notre Dame football player, Yura spent five years as a successful fashion model in New York City, where he learned about the international clothing market and the sustainable fashion movement. Frustrated with what he saw as misleading marketing for "green" clothing, Yura founded SustainU in 2009 to promote social, environmental and economic sustainability in fashion.